| Principal
Consultant
 Alan Bowden
Education
B.Sc Microbiology (Cardiff University)
M.Sc. Biochemical Engineering (University College, London)
Postgraduate Diploma Marketing (Macquarie Graduate School of
Management)
Experience Highlights
Dow Corning—17years
Biotechnology - Evaluated the application of various technologies
to biosensor applications – microfluidics, lab on a chip,
array technologies etc. Carried out a market evaluation/opportunity
analysis of all the key biotechnology market applications for
Dow Corning. Detailed report on in vitro diagnostics market applications,
primarily for biosensors. Investment evaluation of business proposal
of start-up biotech.
Market Planning – principal member of the Dow Corning team
to design and implement strategic marketing tools and processes,
especially as they relate to new technology. Facilitator and
coach for global industry teams based in Asia.
Commercialisation –principal member of the team to design
and implement portfolio management and commercialisation processes
in Dow Corning.
Project Management – workshop leader/trainer for project management
and leadership. Trained numerous teams in Asia.
Facilitation and Coaching – over 17 years experience in working
with multicultural and multifunctional teams –as a trainer
and facilitator for project management, market planning, opportunity
analysis.
Market Research and Analysis – investment opportunities in
Biotechnology for Dow Corning in the in vitro diagnostics market,
biosensor applications. Evaluation of start-up biotech business
plan. Conducted focus groups in USA and UK and global customer surveys.
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