| Technology
Marketing is an Australian based marketing consultancy
which will help you answer the following key questions –
- Where is the best market opportunity for my technology?
- How do I go about writing a business plan in order to secure
funding to commercialise my technology?
The principal consultant is Alan Bowden,
formerly with Dow Corning for over 16 years, who has a broad
spectrum of experience
in marketing including the development and design of marketing
systems – market planning, opportunity analysis and
the commercialisation of new technologies and products. His
graduate
education includes qualifications in microbiology, biochemical
engineering and marketing.
Technology Marketing provides marketing
skills that will enable clients to understand potential markets
and complete
a business plan. We do this by providing clients with
the
following capabilities:
- Strategic planning
- Opportunity Analysis
- Market research
- Industry profiles and market characterisation
- Competitive
analysis and business intelligence
- Project management
In working with Technology Marketing, clients achieve
the ability to:
- Prepare a sound business case and market plan
which will not only attract investment but also provide management
with a blueprint
for decision-making and project planning.
- Prioritise projects on the basis
of market need. This will not only identify early income
projects but also improve
the chances
of commercial success – reduce time to market, lower cash
burn, etc.
- Understand the market opportunities and,
in particular, the value chain. This will enable clients to
decide where it
can most profitably
participate in international markets and make informed decisions
on potential strategic alliances.
If you need additional resources to help you commercialise your
technology then Technology Marketing Associates can provide a range
of management consulting studies and services including:
Strategic Planning
- Where is the market going? Market
characterisation, trends etc…
- Where is the best market opportunity for my new technology? Segmentation
and opportunity analysis.
- What is the basis for our competitive advantage? Customer
needs analysis, competitor analysis.
- What are the barriers
to entry? Value chain analysis,
Porters 5 force analysis.
- Who might be willing to partner with us? Business
intelligence. Business Development.
- What product features and functionality are most important
to our customers? Customer needs analysis. Focus groups.
Thought Leader survey. Customer surveys.
Technology Transfer
- What is the state of readiness of the market to adopt
our technology? Technology
diffusion analysis.
- Which companies
can offer a synergistic relationship relative to commercialisation
success? Identification of potential commercial partners in the USA. Business
Development.
Competitive Intelligence
- What are
the threats from competitors and alternative technologies? Market
research, business intelligence and analysis.
SWOT analysis.
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